Then there is a setting that passes the normal and then you've got to be a good writer.
Lots of stuff to remember!
Somewhere in the beginning of your story, there needs to be an inciting incident. When I was first learning to write, I had no idea what that meant. Do you?
The inciting incident is the event or reason your MC decides he/she is ready to make a move to achieve. What is he achieving? Well, it could be the answer to a problem he is facing.
*The family safe is broken into and the MC must find out who stole the contents.
*Someone close to the MC dies and this forces the MC to live a new life, to strike out on his own.
*The MC finds an old letter, written to his Grandmother and it is mysterious. There is a map to a treasure. The MC ses out to look for it.
I know these are generic incidents and kinda cheesy to boot, but I think you get my point.
What about you? What is the inciting incident that propels you MC, and therefore your story, forward? Something exciting? Mysterious? Frightening? Funny?